Maximizing Revenue in eSports

The 2017 Biz-eSports Summit

DOWNLOAD THIS YEAR'S AGENDA

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The eSports industry is huge and you need to secure your position in this rapidly growing industry and ensure a stable yet sustainable growth pattern. Plan to attend this new conference “Maximizing Revenue in eSports Summit” on Feb 1-2, 2017 in Los Angeles. Through in-depth research with a wide-array of renowned industry leaders, we’ve carefully crafted an agenda that’s primed to be the best eSport event of the year. And, the only one of its kind to exclusively focus on maximizing revenue and profits.

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STUDENT RATE

.EDU EMAIL REQUIRED
*subject to approval
Register Now
$399

STARTUP RATE

BUSINESS LESS THAN 2YRS OLD
*subject to approval
Register Now
$599

DEVELOPER RATE

Developers, publishers andTournament Organizers
Register Now
$995

STANDARD RATE

STANDARD REGISTRATION
*EARLY BIRD ENDS 1/5/2017
Register Now
$1695

Get answers to the following key questions:

  • How should you scale growth in this industry?
  • Who should you align yourself with?
  • How can you increase revenue?
  • Where are the real growth opportunities?

Topics that will be covered include:

  • How Big is the Opportunity?
  • Focus on Brand Sponsorship
  • Successfully Attracting Non-Endemic Brands to the Esports World
  • Collecting, Measuring, and Organizing Proper Metrics to Measure Results
  • Creating Compelling Live Events that Drive Meaningful Ticket Revenue
  • Best Practices from Traditional Sport Merchandising and How to Apply to Esports
  • How to Leverage Growth & Revenue from Social Media
  • How to Monetize Gambling and Fantasy Sites
  • A Hot Button Panel on Teams/Organizations/Developers: What Structure Provides the Best Outcome, Revenue Sharing, Franchising, and More
  • Obtaining the Ideal Distribution Rights: Capitalizing on Licensing & Broadcasting Rights
  • How to Maximize Streaming Revenue for Teams and Influencers
  • How to Raise Prize Money and How to Effectively Use CrowdFunding to Raise Funds
  • Exploring Various In-App Purchase Opportunities
  • Expanding E-Sports to the Retail World: Capitalizing on Game Development Distribution

Special Appreciation to Our 2017 Advisory Board Members

WHAT YOU’LL HEAR AT THIS YEAR’S eSPORTS SUMMIT

There is no denying the dramatic growth patterns for eSports investments. But as industry people, how do you make sense of the investment options, implementation, monetization, regulation, media changes, risk factors, scalability, and so much more? Financial Research Associates’ “Maximizing Revenue in eSports Summit,” slated for February 1-2, 2017 at The Four Seasons, Beverly Hills in Los Angeles, brings together leading product developers, team owners, tournament organizers, consultants, players, talent agencies, venture capitalists, and legal advisors for one purpose — strategic growth and execution in eSport investing. Through in-depth research with a wide-array of quality thought leaders, we’ve carefully crafted an agenda that’s primed to be the ultimate eSports event of the year.

OUR RENOWNED SPEAKING FACULTY:

Kurt Melcher
Executive Director of Esports, Robert Morris University
Eros Resmini
CMO, Discord
Tobias Sherman
Head of Esports, WME-IMG
Andy Swanson
Vice President, Twitch
Mike Vorhaus
President, Magid Advisors
Steve Arhancet
Co-Owner, Team Liquid
Wouter Sleijiffers
CEO, FNATIC
Chris Pursell
Director of Sports Content, Cynopsis Sports
Ken Hershman
Executive Chairman & Commissioner, WESA
Noah Whinston
CEO, Immortals
Yoni Ginsberg
Trevor Reeves
Director of Business Development, StreamLabs
Abe Gottesman
Vice President, Azubu North America
Andy Zhong
CEO, FunPlus
Ann Lai
Ari Evans
CEO, Maestro
Brent Barry
Head of Marketing, Logitech
Chris Pizzurro
Head of Business Development, Canoe
Geoff Bernstein
General Partner, Indicator Ventures
Greg Essig
Head of Business Development, Mobcrush
James Heldridge
Co-Founder & CEO, Esports Hero
“JB” Bukosky
Founder & CEO, Ultimate Media Ventures
Marty 'Lazerchicken' Strenczewilk
CEO & President, Splyce.gg
Matt Dillon
Esports Lawyer, Gatzke Dillon & Balance LLP
Matthew Gunnin
Founder & CEO, Esportspedia/Esportsology
Nate Eckman
Chief Strategy & Co-Founder, Ultimate Media Ventures
Patrick Walker
Vice President, EEDAR
Philip Wride
Founder & CEO, Heero
Saira Mueller
Managing Editor,Dot Esports
Stuart Lipson
Executive Director, eSports Ad Bureau
Tim Heggem
Attorney, Payne & Fear LLP
Wim Stocks
Cineplex World Gaming

CONFERENCE AGENDA

DAY ONE:

Wednesday, February 1, 2017

How Big is the Opportunity? Monetizing the Esports Industry

  • Understanding the market and key players
  • How would a company increase revenue?
  • Where are the growth areas?
  • Challenges in creating value for partners
  • Comparison, differences, and predictions based on the evolution of traditional sports
  • What monetization lessons can esports learn from baseball, football, and hockey?
  • What did the economic cycle look like for traditional sports and how does it compare to esports
  • Risks and realities of esport investments Who should you align yourself with?How can you increase revenue?

A Three-Part Sponsorship Discussion:

PART I:

Focus on Brand Sponsorship: Cashing In on the Biggest Revenue Driver in Esports

  • What do big brands want in terms of sponsorship activation?
  • What type of activations could drive up sponsor dollars?
  • Obtaining and supporting the lifeblood of esports
  • Generating increased revenue through in stadium and online sponsorship
  • How will endemic brands survive and build from within?
  • What are the best practices for brand development and sponsorship opportunities?
  • Building and promoting brands alongside existing professional players
  • Strategies to maximize the amount of sponsorship you can get
  • How to go from a small influencer to a mid-sized influencer to a big influencer?
  • Do you have all your eggs in the sponsorship basket? How can you find other revenue streams worth exploring?

PART II: CASE STUDY

Successfully Attracting and Rolling Out Non-Endemic Brands to the Esports World

  • Who are the existing influencers leading the non-endemic charge?
  • How much does ROI matter right now?
  • Existing and potential non-endemics
  • What do non-endemic sponsors need and what are they waiting for? How will you make sure to deliver?
  • Predictions and future expectations in the non-endemic world

PART III: A Special Focus on Data

Collecting, Measuring, and Organizing Proper Metrics to Measure Results

  • How are organizations collecting and measuring sponsorship now?
  • What type of metrics currently exist for data measurement?
  • Proper us of data analytics
  • Improving the use of conversion and affiliate codes
  • What can you learn from your international counterparts?

Focus on Fan Experience: Creating Compelling Live Events that Drive Meaningful Ticket Revenue

  • A snapshot of current and future tourney revenue stream:
    • Traditional ticket sales
    • Live streaming
    • Paid by platform
    • Sponsorship
    • TV rights
  • Looking at effective business models for ticket sales
  • What does the standard deal look like for ticket sales? Is that effective?
  • How should you tweak concession, pricing, merchandising component to be more beneficial?
  • What are the current pitfalls, risks, and challenges?
  • How can you help fix the current fractured tournament structure?

Focus on Merchandising: Best Practices from Traditional Sport Merchandising and How to Apply to Esports

  • How are teams cashing in on merchandising?
  • What can you learn from traditional sports?
  • What merchandising opportunities exist?

How to Leverage Growth & Revenue from Social Media

  • Social media trends
  • Recognizing the depth and breadth of growth of esports through social media
  • What should you be doing differently?
  • Benefits and pitfalls of esports social media
  • Reliable resources and legitimate avenues

DAY TWO:

Thursday, February 2, 2017

Hot Button Panel on Teams / Organizations / Developers: What Structure Provides the Best Outcome, Revenue Sharing, Franchising, and More

PART I:

Obtaining the Ideal Distribution Rights: Capitalizing on Licensing & Broadcasting Rights

  • How do broadcasting rights deals get negotiated?
  • What are the deal terms and how do they differ from traditional sports?
  • When will esports better monetize the content?
  • Taking a play out of the traditional sport play book with distribution rights
  • Can you stream yourself?
  • What are the biggest revenue obstacles?
  • Cashing in on exclusivity deals

How to Maximize Streaming Revenue for Teams and Influencers

How to Raise Prize Money and How to Effectively Use Crowd Funding to Raise Funds

  • Securing prize money for your team
  • Turning to crowd funding – what are your options?
  • Buying into in-game virtual items
  • Effectively incentivizing the population – what works and what doesn’t?

Exploring Various In-App Purchase Opportunities

  • Revenue sources and new opportunities
  • Advantages and disadvantages for team owners
  • What can the industry learn from Counterstrike?
  • What’s next for this industry undergoing a mobile transformation?

Expanding E-Sports to the Retail World: Capitalizing on Game Development Distribution

  • How can retailers take part of this growing movement?
  • Organizing successful store events
  • Reaching full potential during an event
  • Sub-buckets within distribution
  • Working with publishers to maximize potential

How to Monetize Gambling and Fantasy Sites

  • How do you legitimize it and become a legal betting practice?
  • Legal concerns around video games
  • Skill vs. chance
  • Improving online gambling
  • How do you protect your rights?

CONFERENCE BROCHURE: Download This Year’s Agenda

Download Agenda

Feb 1st and 2nd - 2017

Four Seasons Beverly Hills

Los Angeles, California
300 S Doheny DRIVE
Los Angeles, CA 90048
p: (310) 273-2222
We have a block of rooms reserved at a special rate of $395/night. This rate expires on January 1, 2017; although, we expect the block to sell out prior to this date. To receive a room at the negotiated rate book well before the expiration date. Mention the “Maximizing Revenue in Esports” when placing your room reservation by phone to receive the negotiated rate. We urge you to book your room early as we expect the block will sell out. Upon sell out of the block room rate and availability will be at the hotel’s discretion. Please call (310) 273-2222 to book your room.

Contact info:
For more information and to register, contact Rhonda West at 704-341-2647 or info@biz-esports.com

For speaking and sponsorship opportunities, contact Jennifer Clemence at 704-341-2438 or sponsorship@biz-esports.com

RAVE REVIEWS FROM LAST YEAR’S ATTENDEES:

Relevant, informative, great pacing

Noah Krugel, Gamersaloon.com

Excellent! The ability to connect to industry leader has been invaluable.
The insight into how these influencers see esports is great

Brandon Nolte, Esports Professional Network

Lots of valuable info and panelists

Alex Gill, Carbon Entertainment

Interesting speakers, good networking opportunity

Leo Hsu, UW Foster School of Business

Good combination of speakers and content from business to legal to marketing to investing

Josh Goldberg, 2K

Good info, well presented

Zack Zeldin, WPPD

I did appreciate a lot the Biz-eSports Summit which was relevant to our networking activities. Plus I learned quite a few things through the different talks. Thank you for putting all this together

Michael Daudignon, Toornament

It was a great event

Casey Chafkin, Skillz

It was a really productive conference for me

Joost van Dreunen, Super Data Research

I found the eSports conference to be a highly valuable place to learn about the major trends in the industry straight from those people creating and shaping them

Prashob Menon

I thought it was a great event

Bryce Blum, IME Law